An elevator pitch or executive summary is a concise and compelling overview of a product, project, or idea. It is typically delivered in a short amount of time, such as the duration of an elevator ride, hence the name. The purpose of an elevator pitch is to capture the attention of the listener and provide a clear and concise explanation of the key points.

In an elevator pitch, it is important to highlight the problem or need that the product or project addresses, the unique solution or value proposition it offers, and the potential benefits or outcomes it can deliver. It should be engaging, persuasive, and memorable, leaving the listener wanting to learn more or take action.

à)Crafting an effective elevator pitch requires careful consideration of the target audience, their needs and interests, and the overall goal of the pitch. It should be tailored to resonate with the listener and communicate the most important information in a succinct and impactful manner.

The elevator pitch serves as a powerful tool for networking, pitching ideas to potential investors or stakeholders, and generating interest in a product or project. It should be practiced and refined to ensure clarity, coherence, and effectiveness.

In summary, an elevator pitch is a concise and compelling summary that captures the essence of a product, project, or idea, and is designed to capture the attention and interest of the listener within a short timeframe.

Pitch structure, adapt your pitch each time to the audience/person you are talking to.

• Intro (who are you)
• Build up credibility
• Explain our value (proposition)
• A hook (call to action)

More confident version

Hi there!

I'm Henri, executive director at Forcit, Innovating is not easy, we know that and that’s why we are on a mission to create the world's first cloud platform where innovation managers, decision-makers, teams, and experts will collaboratively shape the future. Our pioneering expert management software has been consistently driving transformative change in innovation trajectories since our inception. With a proven track record of excellence and a proven ability to solve multiple pressing issues in the market, we stand out from the competition through the USPs that differentiate us:

• Anticipating on Challenges
• Time Squeezing
• Challenge-Driven Approach
• Hack on the Compliance
• Mapping Experts

Join us on this exciting journey towards the future with Forcit.

Natural version

Hi there!

I'm Henri, executive director of Forcit. At Forcit, Innovating is not easy, we know that and thats why we are on a mission to create the world’s first cloud platform where innovation managers, decision-makers, teams, and experts will build a future together. Our pioneering expert management software has been transforming businesses since its inception. With a track record of excellence and a host of solving multiple pressing issues in the market.

Our USPs set us apart:

• Anticipating on Challenges
• Time Squeezing